In this fast paced world, every aspect is getting digital with the passing days. Every service or product claims its existence online for better business. Be it a bigger or smaller brand, to establish good reputation it has to have a great online presence that can overshadow the exiting ones. You might be in the same trade that other four are, still then you must highlight your unique selling point (USP) for captivating more number of viewers. We know that no two businesses are same, apparently they might look same, but they have different attributes. For instance, if you are into garments business and there are various more brands that provide the same. But, the point is you provide the same quality fabric at more reasonable prices, you have a 24 hour customer service and quick refund process. Now you have to portray the price factors and better public relation feature in the best way. This will interest the people more towards your products. Once a satisfied customer can change into loyal and long term one. Moreover, the experience when shared with friends and relatives will give you some more new clients and customers.
There are various efficacious ways in Digital marketing to promote your business online and social media playing a major instrument in doing so along with smart SEO strategies. Facebook and twitter being the most used platforms for promoting or advertising your brand can be meticulously used to create great leads. Posting interesting content that is smart and appealing regularly can win you a lot of web traffic and conversions. The bigger e commerce brands like amazon, Ebay, Flipkart are continually using these mediums for the promotion of each series of new launched products. To top it when there is festive occasion we know that people are at shopping spree, so let them buy more with suitable discount offers with the new range of products can double the sale. Not to miss the other platforms like Linkedin, Pintrest and Google +, though promoting in these are a little different from Facebook. On Pintrest sharing the images of the product connecting with the website link can generate sales.
From the SEO point of view firstly your business website should be designed in a user friendly way which in order will also be effective for the search engine to. No points guessing that website must be a responsive one as 60% of the searches are conducted on devices like tablet, laptops and mobiles. So to avoid loosing a large number of views and clicks that may change to a lead the site should be proper for display in various sizes. Getting back links from the good domain authority site is well regarded by Google.
Creating a properly optimized landing page that will have all the required information that a user will like to know about your products or services. It should be so optimized that visitors will leave it instantly after coming to the page. The properties, prices, benefits, specialties for products or services should be mentioned along with the feature that makes you different from the other contenders should be defined well.
Having a blog section on your website with interesting regular updates you can increase the number of visitors to your website and reduce the bounce rate too. The content is the factor that will fetch you the audience and make it favorable for ranking better in Google search result.