Logo design is an inevitable aspect of marketing your business with prominence. It acts as the graphical representation of the businesses. Not only that after you apply all kinds of marketing strategies it is the logo design that serves as a single visual embodiment of the company in the market. The recognition starts with it and the business ever after associated with that particular mark for the brand. Online presence will also be entitled to that proper symbol to the web viewers along with the website.
Lets talk about how it all started?
If we trace back to the roots from the ancient times people used special images or pictures to convey ideas, thoughts, to be precise it starts from the 13th century. Even then, there used to watermarks by paper and that is now the trademarks. A remarkable trademark that survived the test of time that is, the “Rock of Gibraltar’ which marked Prudential insurance that dates back in1896. Most astonishing part is it is still in use in the present time. Another logo of such eminence is the picture of a dog, Nipper. The logo has the do sitting in front of a phonograph titles as ‘His masters voice’ which came into use in 1910 is continues to be in used by RCA.
Some basics for the design:
Proper logos should be innovative and understandable by the target audience. Though there is a wide range of tools that can help the experts to create a unique design depicting the company image. Myriads of colors, typography, selection of image, etc. to evoke great sense of value about the brand. For instance, we can see some of the cutting-edge organization give way to angular logo design to portray speed, whereas, service related brand mostly have round logs that evokes an essence of service and trustworthiness.
Some popular types:
Logos can basically be of four types: textual, illustrated, sign or symbol, even it can be amalgamation of the prior three elements. Textual logos employ identifiable words as a logo design. Example is the internationally famous logo of Walt Disney. Words marked in various interesting shapes and sizes are the logos of Coco-cola. And if we see the logo of Pepsi-Cola we can understand the illustrated logo. To finish it with the most prominent one – the Swoosh of Nike, it is integration of the three, yet another great example is the brand image of FedEx.
Logo designing is an art that requires perfection to be more distinct than the other in the market. Every aspect has to thoughtfully create so that it emits the complete essence and value of the brand. This will entice the viewers and intrigue the customers. It is a professional logo designing requires trained skills to make corporate logo design to suit the worldwide market. A design for a flower shop will surely not anywhere to a software development company, but both can be clearly described with an appropriate logo.