Human Beings love colors when we are small that is our childhood days to till our adulthood we all love to see colors as they make fill our world with joy & happiness. The fascination for colors does not get eroded with time on the contrary they have increased a lot. Actually these colors evoke emotions, convey messages , and add excellence to our every day things. That is the reason why various brands or companies are very conscious towards the selection of colors to get the attention of their clients. Every color has different unique meaning which convey different messages to its viewers. So selection of colors while designing a logo is very important.
So let’s now explore various aspects of colors which are used in designing a logo for a company:-
1) Yellow:- optimistic highlights the brighter side-
Yellow is the color of the sun. As it is very simple to understand that yellow reflects the feeling of clarity, warmth and optimism. It is also the color of gold and treasure which symbolizes the color of richness and treasure. This color can stand out different in any busy area with highest attention. That is the reason why many brand use this color while designing their logo to attract the attention of its viewers towards itself for a long period of time.
2) Orange:- Convey Confidence it does not hold back-
This color symbolizes youth, enthusiasm, and creativity. This color has the power in itself to become the center of attraction. It can convey your message easily that your brand is fearless to its competitors and can face any challenge with determination and dedication. It reflects the chime of freshness that is the reason why these color attracts more children than adults towards itself. So it would be a good idea to use this color in the logo when you are selling any product related to children interest.
3) Red :- Raises the energy level it actually pumps your blood:-
This color is the symbol of bravery, passion, anger, warm, exciting , urgent and love and romance. This color can ignite the burning desire of your viewers to purchase your product at the first shot. That is the reason why various well know brand use this color to uplift their brand image while designing a logo for them. It is also capable of grabbing the attention of your target audience if used properly.
4) Blue: The color of strength & Dependability:-
It is that color which symbolizes strength, dependability and tranquility to handle the tough situation with might , courage and valor. This color makes a brand logo more attractive as they can be helpful in turning the attention of your audience towards your brand. That is the reason why big organization use these color in their logo to symbolize the strength of their brand name in the market.
That is the reason why color holds a very significant place while designing a logo for a brand.