‘Just doing it’ is not enough while we are talking about marketing campaign for a business. But this often happens with the small business, they create a Facebook page and with unplanned ads here and there and think the work do be done. But, this type of “ doing it” is of no use and just as fishing on a dry land you can try doing all sorts of effort to get a big catch with this but sadly, you can’t because you are not anywhere near to the river.
Now the point is how you can get a great catch? Follow the points provided here for creating a effective marketing campaign.
Evaluate about the suitability of the marketing campaign with the marketing plan.
Having a proper marketing plan before conceptualizing a campaign is mandatory. Its the rudimentary step basing on it and getting the information about the target audience and objectives. Whereas marketing campaign is the a part of the plan that is implemented to attain a specific target. When you find your marketing campaign completely fitting with rest of your plan and you are well aware of the target market and then you can easily strategize the best way to convince the audience.
Decide your campaign objective and variables
What you want to achieve through the campaign should be the objective. The answer to this can’t be vague like you want sales, but for what products and services? You have to decide parameters as the specifications for the campaign. Time is always a most important component that has to fixed as a campaign loses it’s efficiency after a period of time.
So, the general recipe for the objective is: objective to be achieved + the time period of running the campaign. For example – The sales of the ladies apparels will increase by 40% in three months.
Finalize how will you measure the effectiveness
How you are going to gauge the success rate or which is metrics that you will use? If you intent to increase the sales of the ladies apparel by 40% in 3 months the metrics that can help you measure is the number of sales gained in the given time period. But if the objective is to maximize the brand awareness and the ranking on SERP (which a parameter for SEO) then the above mentioned metrics cant be the measuring parameter. You can check the Analytics for help.
Fix the marketing budget
One of the major factors in setting your campaign budget. Don not rely on the free advertising strategies for your brand, maybe its the biggest mistake some of small business entrepreneurs do. This of the most effective, conveying and persuading way to reach the potential customers. You don’t have to spend a huge amount but you have to incur some amount for the marketing campaign.
Select the campaign strategy to communicate
Which are platforms or channels that you will need? Like email, direct mail or Google Ads, which can strengthen your campaign most? Some can give better results than other depending on the target audience. Simple questions that can help you decide are: where the audience invest their time more? Where can your product or service can get maximum heed by the customers? In a print media? Or on a mobile or laptop?
Create plan of action
Chalk out the plan of action. It can be done in short, where and what exactly you for having a record and better way to evaluate the success.
Implement the process
Create the Ad copy and place the ads for an online campaign. Ask someone to search it to check the functionality of the campaign, then check and activate.
Measure your results
After the completion of the time period measure the results to know the success rate. Tally with the marketing objective you have set. And then do the tweaking if required and repeat if the results are good.