People are getting information about new products not only when they visit a store or browsing the internet on their PCs. There are various devices, other avenues and social media platforms to get them all details about the products that hit the market, every day or shall I say every hour. Every moment we are exposed to advancing technological world that has amazing products, services and digital addition. Digital marketing strategies must be tailored according to growing products.
If we look at the trends being followed in 2016 we can understand that there is a real call for creativity and the analytical idea that helped to execute these most norms. And is totally worth to keep these trend in mind. Therefore, we can assume with an analytical approach the upcoming steps that can help to boost your business online in the coming year.
Social media platforms can have more weightage in terms of e-commerce and search than Google
Just imagine about the news feed that says googling on Facebook and got the options to buy the items with the help of messaging on Facebook? This can be a great idea and moreover, it is more useful if you can use it for your small business to increase the sales. Facebook is now in the experimental for creating their own search engine that will enhance the search ability to many folds for the social media platforms. If this materializes brands will have more visibility increase with these facilities. Business owners can communicate readily with the help of this medium and customers will be able to purchase desired items through the app via messaging, even without login into the e-commerce website.
Snapchat ads with popularity can come with date of expiry (additional information)
Snapchat swiped the world of social media. All the digitally aware audience and a large chunk of people used this medium for sharing pictures, videos were shared in a very short span of time. If you are unaware of Snapchat then let me tell you, it is a messaging app providing options to share photographs, videos recordings with an addition of text to those images you can to send them to an any of their contacts anytime.
Not many brands have used this medium as a marketing tool but in 2017 inevitably it can’t be ignored. The bait is it comes with a time limit and expiry date. Coordinated marketing campaigns can be created that will only with content for the exclusively for youngsters, which is quite a challenging task to do. Creating Podcast with the newly launched products and services with videos. This will give your branding process a new high and will gain more views from people. As real-time advertising is gaining more significance so brands to create the medium which will enable the users to know the products better other than experiencing it.
Advertising through Instagram
Instagram has turned out to be a beneficial tool for successful business. Today’s world relies more on visual stimulation and Instagram is the perfect medium that to create the correct impact on the audience. Now you use it for sharing pictures of your life events that day is not far when thinking heads at the back of the brands at the corporate arena will use this as an efficacious medium for advertising products and services. Instagram has lately provided a paid advertising option for some of the distinct developer partners and isn’t available to all other companies. It will be wise if you prepare for advertising on Instagram as soon the feature can be available for all businesses. Creating carousel or video ads can have a staggering impact on the viewers.
Let customers be the promoting factor for your brand
If any of friend tells about a new product is amazing that he purchased you will definitely believe his words. And then the next thing you would like to do is buy it for the experience. The marketers can also use the same process for their benefit. There comes the concept of user created content. Brands may use the experience of the consumers as the content and let the customers promote your brand like on sharing on platforms like Youtube, Instagram and Periscope. This will be a brilliant idea for promoting your business online.