Sometimes you feel investing time in promoting your website of blog through social media is useless? Or you are not getting enough advantages like other marketing efforts? The real scenario is not so. More than 70% of online users remain connected to some or the social media to know various information about brands.
At present, more than half of the marketers who are active on social platform for increasing sales. Moreover, 41% of small or local use this medium to boost sales.
Let’s look at the probable reasons behind the unsuccessful endeavor:
According to a survey made by the marketers provide that some businesses fail to attain sales due to some misconception. As they have a notion that posting regularly or updating some promotional text is enough to make people opt for the final sale. Some of the points that can help in driving revenue through this media boils down to these three steps:
Understanding the target audience
Quick response, solution to queries
Using both organic and paid ways
Necessity to choose a niche
The business owners or online marketers should select a proper niche to thrive the business. That is, the content should address the target audience and the information you provide in the blog post or other content that can convey the brand message. For instance, people who like non veg food will not be interested in the blog based on vegan food item where as many will be interested. So you have to tailor the content in a way that will be useful or one of the group.
Process to monetize social media
You can use this platform to obtain sign-ups for your email marketing campaign. You can introduce an discount on first sign-up or you can enable them to sign up through Facebook. You might consider affiliate marketing, where you partner with a social influencer who has an audience that would benefit from your product. If your interests align, the person or group will drive traffic to your site and get a percentage of the sales you make.
Most of the social networks work well for generating leads and filling your sales funnel. This is especially true for B2Bs. Look for third party tools developed for lead generation on specific social platforms. For example, Socedo is a Twitter lead generation tool.