It is obvious that you want to entice the customers towards your brand, product or services. Though marketing, at present, is getting restricted to the digital world only. But, it is not only the way while using a print promotional idea is a great way to make your business popular to the global audience.
A simple flyer can be a nice effort to inform the customers about any promotional offer or even if you want to create a brand awareness. One of the added advantages in print advertising is the credibility. A tangible material always claims more trust of the people. Well, promoting the old cliched and standard flyer will not be able to ‘cut the mustard’. It has to be innovative! So putting on your creative thinking cap and make out some exceptional ways to advertise your business, products or services. The objective is to bring people to your webshop or brick & mortar existence, so create is arousing fun and make it exciting. Here are some of the ways that can make the flyer int resting for the consumers.
Die-cut club card flyers
One simple trick that can help you make the flyers fun and tantalizing, implement die-cuts to create shapes. It will definitely get noticed. Say for example – You are an owner of a musical accessory company and you create a guitar shape card cut flyer or an outline of crowd applauding can be just amazing and easily catch the fancy of the potential customers.
Introduce a promotional offer in the flyer
Encourage your target audience to give you visit by presenting them with a great discount offer or print include a coupon code on the flyer. It can be some sort of price reduction for the mentioned time period on a product or you can mention a time limit until which your customers can enjoy 20% to 25% of off on buying any product of your brand. It may be a seasonal offer. Make it an increment for the customers to come back again to your website or shop.
Give the idea of some upcoming events
If you have planned some upcoming events, ensure that you use the flyer to inform the schedule to your audience by including the event calendar on the backside of the flyer. This can benefit in two ways, you are promoting the present offer along with the upcoming events. Even if one is not interested in the running offer then they may like some other opportunity that you are about to offer in the near future. This might give you some new customers.
Inclusion of QR codes
QR code is a brilliant idea, and with that on your flyer, your customer can reach you simply with their mobile phones. Include the QR code with some relevant interesting video or mobile code that the QR code can link to online and enable the audience to interact online. It is the most advanced way to tie up your digital and print marketing together to get the best results. Everyone has a mobile phone and so scanning the QR code they can reach your easily like never before.
The flyer may seem to be a small or unimportant tool but when optimized properly can bring your brand great recognition.