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Importance Of Images In Marketing Campaign Or For Building Strategy

Images attract more attention than text. In a research study, it is being proved that human brain is more responsive to images than text content.

They are actually they are the life blood of your marketing campaigns. Both online, as well as offline viewers of your products or services, are more responsive to your images. Attractive and innovative image content can boost your business promotion more effectively and efficiently. That is the reason why our ancestors use pictures and images to communicate their messages among themselves every time when they need it.

Now Let’s explore the importance of images in marketing the brand’s message to its viewers:

Use relevant image as per the topic:- The image which you use in your online or offline mode of marketing should co-relate with the context of the topic. As image has the ability to speak a hundred words about your products or services so you need to make it very attractive & very simple to understand by the viewers. If the brand product is shoes then it should reflect the image of shoes only not bat or anything irrelevant to the topic.

Usage of a Most attractive image to tell your story:- For performing these task of putting an attractive image for your branding you don’t need to higher any photographer or any Photoshop wizard. Just the thing which you need to do is to check those images which can easily tell your story or can communicate your brand message effectively to your target audience in a very small span of time. It should hit the interest of the reader or viewer of your content.

Let the image speak for your brand:- Don’t use too many text content to communicate your brand message keep a proper balance between your image posting and content writing to ensure better returns on your investment.

Alignment of images with audience preferences:- The images which you use in your marketing campaign should go with the taste & preferences of your target audience. For that certain things, you need to keep in mind like demography, socioeconomic status & level of income of each & every household before pushing your image in the market to capture the audience attention for your brand.

Consistent visual style:- The visuals which are used not only support your marketing campaign but also helps to tell something about your brand character that how consistent you are in maintaining your quality of your service or product. It made brand engagement stronger and helps to create a long-term relationship with your prospective client.

Thus images play a very vital and important role in showcasing your brand message in front of your target audience. That is the reason why images are placed before promoting your brand in the market. Every organization today use unique animated images to describe the story of a brand message creatively to make a long-term impression on client’s mind. That is why images have become an integral part of branding today.

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Know Why And How Your Website Can Get Hacked

While the complete corporate arena is operating online, there persists an apprehension about our online representation being intruded. That is, there always lurks a chance of a website getting hacked and all our credibility and profits are brought to nil within no time. And it is a thing that happens every day and any site can fall prey to it without any distinction on who they are. If you own an e-commerce website and it gets hacked, there is a high chance that the customer’s detail can get compromised and you lose their loyalty towards the brand as their information seems unsafe with you. This can be seen as the major problem with a website being hacked.

Why has my website been hacked?

Though this question does not have a defines the answer, but in some cases we consider our website operations to be minimum and overlook the threat of hacking lowering the security. Sometimes sites get hacked as they are more vulnerable. Hackers commonly use some type of automated process to go through the internet to find the well-known vulnerabilities of the websites their bots or program visits. It works somewhat like search engine bot, where they collect information about different websites like what you do and what you offer, but for a different objective. When these bots find the point of vulnerability they just get forward and explode it. This means they inflict virus to the website, or get the information from your database to sell off with better profits or/and they can get the required creatives. The major problem is if any website is hackable they can do anything to it.

So, now the question is what can be done?

Switch from any of it whether it is WordPress, Joomla, Magento or any other OS these CMS’s for website design. As all these have failed in context to security irrespective of whatever you do, you can’t be assured of being safeguarded against hacking. If you are lucky enough your site will not be affected but you have to bait your future on luck.

All these CMS’s are feeble on their constitution as they are actually made to make the website creation simple and facile for everyone with or without experience in online business and enables various customization. This may sound fascinating you must remember every facility comes with a price. The same facility allows someone to make a template or customize the programming making way to the vulnerability that can be exploited. Generally, these websites are made with an open door that permits anyone with any intention in and out.

But there are ways that can fortify your website from it getting hacked. Here are some of the tips:

  • Keep software up to date

  • Switch to HTTPS

  • SQL injection

  • Cross-site scripting (XSS)

Using these advanced steps can help you to keep your website safe from the hackers and help your online business to flourish well online without any threat of hacking.

Typography Hierarchy That Can Give Distinct Value to Designs

When people look at any design what they consider first is the type. It goes without saying that it must be clear and readable and motivate the users to go through the design, from the most important thing of the designs to the least significant one. And, this process refers to the typographic hierarchy in a gist. But to bring a professional appeal to your art you inevitably need to know how to layer typography all through the design to receive the maximum benefit. Now here are some simple tips that will help you to master the typography hierarchy to create the professional designing magic in all your projects.

It is yet another aspect of visual hierarchy, a sub-hierarchy intrinsically is, in general, a designing element. This concept supports the lettering so that the words that are of greater importance are displayed with more emphasis to be most impactful for the viewers to see the main information first.

Not having an idea of typographic hierarchy. Every letter, every word, and all the sentence would look same in a design. Can you even think of any piece of design like a website, brochure or anything else, all having same fonts, same size, and same color? What to focus on? How is one is going to make out what matters maximum?

So this process creates proper contrast among the elements. And a designer brings this aspect to the design by using typefaces, different sizes, bold and lowercase alphabets, orientation and colors. Using these points an expert creates a type that is divided into various layers.

Primary Level

This is the face where all of the typography is big. Like used in headlines & decks, that entices viewers to the design. This is the biggest one if you are going to typographic art.

Secondary Level

This the next level and this includes nuggets of scannable information that interests audience to stay with the design. This encompasses elements like subheadings, captions, quotes, infographics and some other smaller blocks of text. The design of these text blocks is on the large side, but typically much smaller than lettering in the primary level of typography.

Tertiary Level

This level is also significant for design purpose. It is most obviously the smallest type in the design but must be of proper size, to be readable to all potential audiences. The typeface must be simple and consistency should be maintained in any design.

Conclusion

There are chances that you design something with a typographic hierarchy without so precisely thinking of it. But considering the typeface will help you to create a well-aligned and attractively design logo in the long run.

Mistakes To Be Avoided By Small Business In Website Design

While you own a small business, the website is the most significant marketing efforts, its the platform through which you present your business to the global audience and viewers come to your website with a specific query and you should ascertain that your website must have all the answers to there queries regarding the products and services.

It should be done with the complete website design while getting it wrongly done can cause you loss of money invested and in the long run, you lose on potential revenue that could have been generated with a functionally designed website.

These are some of the pitfalls, which are commonly seen in a small business website, to be avoided:

Hurrying into without understanding your target market

In place of hurrying to get a website designed, you should first try to research about potential or target audience in the market arena. Then get your website ready along the line of research.

For example, if your product is relating to elder people, probably using larger fonts will be wise. Or if your product is aimed at the younger generation, then you should always go for a smartphone-compatible version of the website. You are the one to navigate your visitors should go when they stumble on to your site.

Designing it too busy or flashy

To be popular you need a functionally designed website, not a flashy one. The design of your website has to be so done that it is simple for the visitors to understand your offerings, rather you must focus on the strategy to market the website. The design should be inviting for the users along with that it must entice it to the homepage or desired page. Moreover, flashy pages are not shown properly on the smartphone or tabs or we can say in the responsive design.

Note: While a visitor comes to your website they perhaps know what they want out of it. If they cant find what to do next, then you should go back to reconstructing again.

No proper call to action
What you want the users to when they come to your website? Do you want them to make a purchase, contact you, or subscribe to the newsletter? You need to make it clear to the visitors what should be the next step to tell them its the ideal time. Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

Trying to target everyone

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.

Why is Logo Designs Are Affordable But Not Cheap

Not only overlook but run from cheap logo design. When you need a logo and call up a professional logo design agency, that’s great. That’s what they are for. But when you find their charges exceeding your budget. Its completely okay and you can opt for the minimum package they provide – in case of an expert agency. The factor to be kept in mind is an intricate and creative work is to craft a logo and the never you should look or settle cheap prices as its the face of your brand.

Same is scenario is for all design, but we will focus on logos as it seems there are influxes of cheap logo design in the market.

So why aren’t logos $30? What’s so bad about that?

It seems that there is a wide difference between what expert designers know and others comprehend of they know, while we are talking about logo design. There are various reasons to it, though creativity can’t be measured exactly in terms of money it is an intellectual property. So let’s try to explain what goes into the creation of logo that can be memorable. Here are some of those secrets:

It actually takes a lot of hard work

To become an expert designer, one has to know the principles of good design; adapting needed skills to deftly use design programs such as Illustrator. They devote long hours for research for sufficing to the project’s requirements, focusing on the briefs and creating presentations. At the end of the day, it requires lot of effort.

The software and the tools used are expensive

In this industry, the designers have to stay updated with

In the design industry, us designers have to stay atop current technology and software. To top it, these things are not really in the bargain bin. Sometimes it happens so that experts or firms go out of the way that is the expense surpasses the paid amount for a particular project. But this can’t be the scenario right as the concern can’t afloat in that case, so its basic to keep affordable logo design prices.

Crafting a logo is not simple

Much of work goes into the process. A lot of time goes in creating a logo as the process involves meeting clients, making a design layout or draft, research the company and probable target market, brainstorm, generate ideas, sketch, culminating to the final one. But the process is not yet complete as it needs to be approved by the client for any refinement, the feedback, and revisions; choosing the fonts, color tone and more. Now, you may say, why don’t we reduce some steps? The truth is it can’t be so, at least you can’t get a good logo by evading any of the steps. While the cheap logo design rates that you get may be doesn’t follow the complete process and can design something without proper research. That can never come up to the mark.

Enhance your website performance to get more traffic & conversion

If you are owner of an eCommerce business, then your website is the life of your venture. The more search optimized and engaging the web shop will be you can attain more conversions. But the point is you have to improve the website performance or optimize it. Before that it is important to focus on the content to attract the traffic which in order will give you leads .

Traffic on your site means new and recurring visitors. Good SEO practices and marketing efforts attract more traffic. Leads are inquiries into your products or services. Compelling content produces leads, and leads are easier to produce when there is more traffic on your site. Finally, conversions are the actions you want customers to take – usually buying a product or service. You need constant activity all three areas for success, and in the sections below, we’ll show you how to get there.

Check the data and metrics to enhance the website performance

Through software like Google Analytics, data is accessible and abundant. Understanding where visitors come from and how they behave is essential to lead generation. However, reading the data and putting it to use is one of the major obstacles that B2B and B2C online businesses struggle with. Your first task, then, is to make sure data is being collected for traffic, acquisitions, bounces, conversions, and activity. Google Analytics is mandatory in this case.

Trying out new concepts

Human beings love new things, which is good news for your website. If your current strategy produces average results, something new could change that. Consider this. Existing customers may discover a renewed interest in your brand when they encounter new content that engages their interest and delivers value. Likewise, new visitors may see your brand as ‘better’ or ‘different’ if you offer them content that your competitors are not. It’s a trial and error process, but it doesn’t have to be random. Try thinking like your ideal customer and providing content that they would want to interact with. This could be better product descriptions or video demonstrations to fresh homepage images or funny blog posts.

Smaller and consistent tweaks

Adding simple changes like adding some relevant images to the home page of the website with the festivity. This can increase the interest of the probable customers. Or implementing a pop up that can encourage the viewers to subscribe for the newsletter with an 10% or 15% discount offer.

Brochure – As great equipment to increase brand awareness

Brochure is an important component for a any brand or company. Today’s world is a digital world, where technology rules but print design materials has never lost its charm and has the power to entice people. Brochure printing is a great tool for every business marketing weapon.

Availing brochure printing services enables businesses to put their best foot forward in front of potential customers and make them a part of their loyal following. Attractive and visually appealing billboards catch the attention of every customer who is on the move but there is nothing like an equally appealing brochure which can be viewed at leisure not to mention the ease of getting them made through online brochure printing services. Print design still has a great impact on the viewers and is a great tool for brand promotion and brochure is one of the main components.

Know the Power of Printed Brochures

The power of a printed brochure cannot be undermined in any way and the following points just make this statement very clear.

Strengthens First Impressions: Billboards and posters make the first impression on the customer for your product; however, these are strengthened only if they are followed by highly informative and attractive brochures. Brochures help you to tell the full story, give detailed information about the usefulness of your product or service or any other aspect for which they are printed.

Highly Effective for Small Business: Brochure printing for small business serves as a two fold purpose; Firstly it gives information and holds the interest of the potential customer and Secondly does it for a very affordable cost. Startups or small businesses can create visually appealing and equally interesting brochures and yet remain well within their budget.

Convenience: They are more convenient to read and store than advertisements in magazines and newspapers. A slim fold brochure can easily fit into a small purse or even the back-pocket. Besides, the advertisement on the print media has to be really effective to capture the attention of the public amidst the surrounding competitive ads.

Call to Action: Brochures help to get the exclusive attention of potential customers who browse through your products and take the necessary action. However, engaging content supported by appropriate images has to be included to make the brochure an interesting reading material.

Versatility: Brochure is a versatile medium that helps to promote all kinds of products and services at several venues ranging from a commercial office to any promotional event. So, you have brochure printing services for real estate brochure printing, or for printing information about any other business activity. Online brochure printing services can also be availed.

Conclusion

Brochure printing will continue to be an effective part of every businessman’s marketing kit. Many organizations use custom brochure design and printing for better results. Looks count and same is the case of a brochure. It has to be slick and attractive to create a good image of the brand in the minds of the viewer. However, the reputation and experience of the brochure printing service provider will determine the success of this powerful marketing tool. It is only the best of the lot who will be able to tap the power of brochures and use it for the maximum benefit of the business.